What we keep, and why.
Forma is a small furniture studio in Nashville, Tennessee. This page says what we collect when you use formanashville.com, what we do with it, and how to make us stop. We have tried to write it the way we would say it.
The weekly letter and texts
If you sign up for the letter we keep your email address, and your name, firm, city and role if you gave them. We use them to send one email a week with new and sold pieces, and to work out trade access if you asked for it.
If you tick the box for texts we also keep your phone number and the time you agreed. We send one text a week. Message and data rates may apply. Reply STOP at any time to end them and HELP for help.
Every letter has an unsubscribe link. Using it stops the emails at once. If a letter bounces or is reported as spam, we stop sending to that address.
Enquiries
When you enquire about a piece we receive your name, email address, phone number if you added one, and your message. It goes to Kate's inbox so she can reply. We do not add enquirers to the letter.
Browsing
We use Google Analytics to count visits and see which pages and pieces people look at. It sets cookies in your browser and sends usage data to Google. IP addresses are shortened before storage. You can block it with a browser setting or extension such as Google's own opt-out add-on, and the site works the same without it.
Who handles it
We do not sell or rent any of this. A few services hold it on our behalf so the site can run: the site is hosted on Vercel, the list and listings live in Supabase, emails go out through Resend, texts through Twilio, and analytics through Google. Each only gets what it needs for its job.
Your choices
To see what we hold about you, change it, or have it deleted, write to hello@formanashville.com. We will answer from Nashville, usually within a few days. The same address is the place for any question about this page.
If we change how this works we will update the date at the top. Larger changes will be mentioned in the letter.